Pop Music, Pop Art, Pop Culture – Acne Pop Classics SS10
Think of Sweden and the first things which spring to mind are: Beautiful blonde women, IKEA, Sauna’s, Bjorn Borg (The Tennis Player and not the Underwear range) & beautiful blonde women.
Well, let’s add Acne into that list of all things good & Swedish. Acne was founded in 1997 by Jonny Johansson and 3 others. Surprisingly, their initial intention was not to become a fashion brand “We didn’t want to participate in fashion in the first place” Johansson continues to explain “We wanted to be on the outside but, of course, you end up in the heat of it eventually”.
Since then, Acne has become one of the most sought after denim brands around selling 300,000 pairs per year and is up there with the likes of: Seven, Earnest Sewn, True Religion, APC, PRPS to name a few…
Acne’s pop classics SS10 is a very casual and versatile collection indeed. There are key on trend pieces like the farmer style chequered shirt and the denim jacket so, if anything, the pictures below are a great guide on how to piece together a great outfit for Spring Summer 2010.
You can find the Pop Collection & denim here
The New Brit on the Block – Albam Clothing
So the new Spitalfields Market is all completed after what seemed like a decade in the making. I think we can all agree it looks a whole nicer even though the purists amongst some of you may have something to say about the invasion of Wagamama’s, Giraffe & other well known restaurants.
Although the food has gone more mainstream, Spitalfield’s fashion shops/stalls still have that air about exclusivity about them. One of the newer shops in Spitalfields is Albam.
Albam started in Nottingham 3 years ago and just after one year they arrived in The Big Smoke (London) just by the trendy area of Kingly Court by Carnaby Street. Fast forward to now and they find them selves in 2 trendy neighbourhoods in London.
Albam’s cornerstone of thinking is that their clothes are “Modern Crafted Clothing”. Do I agree with that? Totally! Their denim is a match made in heaven between craftmanship & value for money. They are wonderfully crafted with Japanese 13 Oz. Denim, with nice details on the rivets and a lovely selvedge finish. All this for £80.00?!? The nearest rivals to that in terms of value for money are my beloved APC and who can forget Uni Qlo’s Japanese Denim Range.
Next up, the Hunting Cagoule which comes in a nice sand colour with a waxed finish. There is also nice denim-esque detail on the inside of the hood which just give the jacket a contemporary feel to what otherwise seems like a classic jacket.
I could go on but I’m gonna stop there as I eagerly wait for their next collection. I think the thing that strikes me the most is that, this brand just oozes the British-ness that we don’t really see at this price range nowadays. I just hope they don’t dilute this identity over the coming seasons.
Go and check out Albam for their webshop, store locations.
The Hottest Trend for Spring/Summer 2009
Whereabouts S/S 2009
A new season is underway with trends that are bold, fun and full of character! This season is particularly very exciting as the trends are taking Menswear down a more formal road yet with that mix/match element to give it that twist rather than simply regurgitating trends of the past.
