Breath of Fresh Air – Art of the Trench by Burberry
Ok, I know what you’re saying, are you crazy?! Burberry are renowned for their Trench Coats! Let me tell you something, when you see the video below followed by the website you will say “Moses was right, that was a Breath of Fresh Air”. The Youtube link below is the pre launch video of “The Art of the Trench” and it is where high fashion meets augmented reality or, what it should look like very soon. As this is a Men’s fashion blog, I won’t go into a detailed explanation as to what augmented reality is, but I will tell you it’s freaking awesome!
The website has now launched and it’s where high fashion meets The Sartorialist with feel to the site. It’s a great website just to see how other people around the world wear their trench coats and a great source of inspiration. You can also share your thoughts with other people and share it on facebook. It definitely worth visiting even if you don’t plan on wearing a trench anytime soon. You never know, it might convince you to buy one!
Burberry SS 2010 – Behind The Scenes
We have kindly been granted permission by the guys at Burberry to publish exclusive behind-the-scenes images of the campaign for Spring-Summer 2010, featuring the stunning Emma Watson.
This appears to be an interesting venture by the long-established British company, as they target this new generation which are just coming of age and taking fashion into the next decade.
Take a peek at the secret snaps below.
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Label Lovers: Mayor Bloomberg Declares 28 May – ‘Burberry Day’

Burberry Head Office, New York
Due to its continued investment in the City of New York, Mayor Bloomberg has declared 28 May as Burberry Day, and the company will be donating 20% of all purchases made on the day itself, at its NY branches at 57th Street and Spring Street, to the Burberry Foundation.
Competition: Win The Newest Fragrance By Burberry – The Beat For Men – NOW CLOSED

Burberry The Beat for Men
Thanks to everyone who entered our Burberry competition.
The correct answer was of course, Christopher Bailey.
Our lucky winner, picked at random was charlie! Congratulations! Please check your email for confirmation.
Burberry Knightsbridge Gets A Makeover
At the end of November the quintessentially British brand Burberry gave it’s flagship store in Knightsbridge a much needed makeover. The great British luxury brand has drawn on its rich heritage, using home-grown wood and native stone for a makeover overseen by GQ’s designer of the year and Burberry’s creatve designer Christopher Bailey.









