My Beloved APC jeans – An Essential Buy for any Wardrobe
The French brand APC is very much the unsung hero of the denim world. Generally, when many people think of top quality denim, the following brands would be mentioned: Diesel, True Religion, Evisu, Seven, Earnest Sewn, Nudie, Levis, Lee, Wrangler, Acne and Cheap Monday.
APC jeans have always concentrated on the basics as opposed to just a clever design on the back pockets. This is what makes them versatile enough to go with any casual outfit that you can pull together and the quality of the denim will ensure your APC’s are in it for the long run!
The current range consists of 5 different styles and several washes. My favourite APC’s are the New Cure for the skinny jean look and the New Standard for a slightly more relaxed look to which go perfect with a pair of high-tops.
Two things to keep in mind is that, the jeans only come in one leg length (this is normal when you buy a pair of raw denim jeans) so alterations will probably be needed once you have bought them. The last thing is that when you buy a pair of raw denim jeans make sure that you allow some room for comfort around the waist because they have not been pre-washed and will shrink by about 2-3 inches after the first wash you give them.
For more information on how to look after you jeans, check out my previous article here.
These beauties are available from the web store and cost won’t cost the earth either (£100 approximately), which is not bad considering they will last you at least 3 years.
Diesel – Menswear Only Store
If you are need of a Diesel fix look no further then their new Menswear only store located in London’s Carnaby Street. This is the first store of it’s kind anywhere in the world and it has been adapted specifically for us guys.
Look Book – Pharrell Williams Louis Vuitton Party Look
In the Look Book section of the site we will be picking certain looks that we think are high in the style stakes, dissecting them and telling you exactly how to get the look for a price that doesn’t completely burn your wallet. The first look is one that has been quite common over 2008. The cardi, tie, shirt combo is versatile. You can dress it up with smart trousers and shoes or dress it down as Pharrell Williams has done here with some dark jeans. Pharrell has inevitably gone for high fashion Louis Vuitton in his look but click for more if you want a rundown of how to create the look for a quater of the price. Read more…
Diesel – Double Breasted Hooded Heavy Knit
Over summer I noticed a mini boom in the double breasted cardigan. Both H&M and Topman came out with their own versions of the cardigan which were quite nice, but nothing I have seen compares to this little gem by Diesel. It’s made from 100% wool giving it that authentic knitted feel, like your grandma has made it for you for christmas, a very stylish grandma! Read more…
Credit Crunching 20% Off Menswear
The credit crunch wouldn’t appear to be so bad if you’re a Stylenerd. Many of the top menswear brands in the fashion world are offering a generous 20% off of their whole stock. Yes, that means the new season All Saints cardigan you bought last week is now 20% cheaper….great!










