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Onitsuka Tiger Celebrates 60th Anniversary


Cycle Of Life Ad

Cycle Of Life Ad

The Asics premium label, Onitsuka Tiger, is launching a global year-long campaign in celebration of its 60th anniversary titled ‘Cycle of Life‘, which will also promote the brand’s 2009 Spring/Summer collection.  Amsterdam Worldwide have been commissioned to carry out the work for the celebration, which in Japanese tradition is considered an important milestone.

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Petra Ecclestone: Fashion Designer


Petra, daughter of Bernie, the infamous Formula 1 magnate, has dropped her dreams of becoming a TV superstar (lame hint towards her stint with her sister on the British adaptation of ‘The Simple Life’) and has instead turned her talents towards men’s fashion and becoming a designer at the tender age of 19. Read more…