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a Digital Priory company


King Spring 2010 Collection


As we were rummaging through our inbox, we noticed the guys over at King hit us up with a preview of their Spring 2010 line. Notably being successful in working with New Era, being the only UK label creating specialised and exclusive ly designed 5950 fitted caps, their new collection shouldn’t go amiss.

Bold colours and slogans always go well with t-shirts and it seems their designs are getting better as the label grows. It’s a shame their pop-up store in Covent Garden closed earlier this month, because judging from their Spring 2010 LookBook, there seems to be quite a few nice pieces i’d like to get. Word has it though that there already planning the venue of their new pop-up store, so we’ll keep you posted on the launch.

Head on over to King to get the lowdown on where you can find stockists and online stores.


Colouring in with Dim Mak & Steve Aoki!


In case you don’t know Dim Mak is a massive recording label/Electro machine thats intends to take over the world! The man who created this machine is the man who represents “Japanese America” who goes by the name of Steve Aoki. Dim Mak have just given us a sneak peek into their forthcoming Autumn/ Winter Collection. As you can see it’s very playful, so playful infact that they’ll chuck in a set of markers for you to have a mess around to make it your very own. Available from the Dim Mak website. Love it!dim-mak-2009-fall-winter-collection


Smudge the Bear – A Breath of Fresh Air


Last weekend I was wandering the streets of Shoreditch with my usual swagger but suddenly I was stopped in my tracks by Smudge the Bear. Consisting of two London-based fresh faced lads Smudge the Bear also come with with fresh ideas!

Their approach is very different from all the other up and coming brands in all corners of the world, from the eye-catching photo-collage T shirt designs to the Pizza Box style bag that the T-shirt comes in once purchased.

Their stall is located opposite the Sunday Upmarket in the Brick lane area where you will also be able to see their folding machine and accordion style sofa. Their first batch is still available with the next batch of designs being released within the next month (Don’t worry we’ll let you know just before it hits their stall). Also visit their website.

Anyway, as “A picture is worth a thousand words” check out the pictures from their latest collection below…

Smudge the Bear 7Smudge the Bear 6Smudge the Bear 5Smudge the Bear 4Smudge the Bear 3Smudge the bear 2


Jeepney Are Pushers


Glorification of drug use is not big or clever. However this t-shirt is like the cotton embodiment of how many a gent has felt at 11:32 on a Saturday night. It can be found on a 21% mark down from the Karmaloop website for $22.00.


Week Three Must Have – The Ubiquitous Grey Crew-Neck Tee


Somewhere in any man’s closet there will be at least several of these tucked away among the piles; the basic plain grey marl t-shirt is a timeless classic.  With all the morbid news of the credit crunch and everyone having to tighten their purse-strings, it has never been a better time to delve into your hoards of t-shirts and pull out one of these to accompany almost any outfit.
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