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Breath of Fresh Air – Art of the Trench by Burberry


Ok, I know what you’re saying, are you crazy?! Burberry are renowned for their Trench Coats! Let me tell you something, when you see the video below followed by the website you will say “Moses was right, that was a Breath of Fresh Air”. The Youtube link below is the pre launch video of “The Art of the Trench” and it is where high fashion meets augmented reality or, what it should look like very soon.  As this is a Men’s fashion blog, I won’t go into a detailed explanation as to what augmented reality is, but I will tell you it’s freaking awesome!

The website has now launched and it’s where high fashion meets The Sartorialist with feel to the site. It’s a great website just to see how other people around the world wear their trench coats and a great source of inspiration. You can also share your thoughts with other people and share it on facebook. It definitely worth visiting even if you don’t plan on wearing a trench anytime soon. You never know, it might convince you to buy one!


My Beloved APC jeans – An Essential Buy for any Wardrobe


The French brand APC is very much the unsung hero of the denim world. Generally, when many people think of top quality denim, the following brands would be mentioned: Diesel, True Religion, Evisu, Seven, Earnest Sewn, Nudie, Levis, Lee, Wrangler, Acne and Cheap Monday.

APC jeans have always concentrated on the basics as opposed to just a clever design on the back pockets. This is what makes them versatile enough to go with any casual outfit that you can pull together and the quality of the denim will ensure your APC’s are in it for the long run!

The current range consists of 5 different styles and several washes. My favourite APC’s are the New Cure for the skinny jean look and the New Standard for a slightly more relaxed look to which go perfect with a pair of high-tops.

Two things to keep in mind is that, the jeans only come in one leg length (this is normal when you buy a pair of raw denim jeans) so alterations will probably be needed once you have bought them. The last thing is that when you buy a pair of raw denim jeans make sure that you allow some room for comfort around the waist because they have not been pre-washed and will shrink by about 2-3 inches after the first wash you give them.

For more information on how to look after you jeans, check out my previous article here.

These beauties are available from the web store and cost won’t cost the earth either (£100 approximately), which is not bad considering they will last you at least 3 years.


Vans E-Street Hemp Shoes


I know we’re still a good two months away but with the weather getting warmer, and the days getting longer it feels as if summer is upon us. So while trying to get as much of this beautiful weather as we can why not do it with the new Vans E-street series (And yes, you may be asking yourselves ‘wheres the connection with summer and these shoes’, but hey… i had to start with something)

I’ll let Vans do the talking:

‘The Vans E-Street is a new classic if that makes any sense. Straight outta the 1970′s the E-Street is a card carrying Surf series slide with the lowest of low-profiles, vulcanized construction and soft natural hemp uppers. Hemp requires no pesticides or fertilizer and needs less water to grow then cotton. Vans surf uses hemp to move one step closer towards lessening their footprint on the planet…’

Other then being soo-ecofriendly, the shoes themselves are a gem coming in two colourways, Gusauskas Black & Doheny Red. Pricewise being £32.50 over at Urbanindustry, their really good on the pocket too.

Check below for a closer look.


Palladium Boots – Get the Casual Boot Look


Everybody knows that worn boots with the jeans tucked in are hot right now. All Saints have been pushing this look hard coupled with a scoop neck tee, loose fitted cardigan and an oversized beanie. Dr Martens are also making a come back and they have recently released boots in a multitude of colours.All in all, boots are back with a bang and Palladium boots have something to say about it!

Palladium held a launch party last week in association with Size? where the Stylenerds saw the likes of London radio Pirate MC’s: Jammer, J2K, JME, Logan Sama & Miss Dynamite. The thing is, if you look at the types of people that wear boots nowadays the last thing you would expect them to be into would be Grime (or any other sub-genre). Although this may seem strange, I believe it works perfectly with Palladium boots because of their rugged design and the dark industrial colours that they are available in.

These boots can also be worn with a variety of looks whether it would be the All Saints look with the jeans tucked in or an outfit you would wear with a pair of Timberlands with the jeans turned up. Lastly, my pick of the collection has to be the Baggy Boot in the mustard colour.

Check out the images below and Size? for the whole collection.


R. Les, done deal


Mr Ryan Leslie has always been one to watch style wise. We’ve never seen the guy in sportswear before but hey, nice tune, nice video.


Android Homme – Spring 2010 Collection


As you do, I met up with one of the guys from Android Homme at a boat party back on Boxing day during my trip to Hong Kong for Christmas.

Admittedly, I knew nothing about Android Homme before then, but all I knew was that his kicks were looking fresh! I think they were Propulsion 2′s but anyway, what caught my eye was the quality of the overall trainer.

I don’t know how these guys do it but, cracking the seemingly saturated sneaker market during a recession with a product made of the highest quality materials must have some people scratching their heads in bemusement.

Android Homme have indeed cracked this tough market and they also seem to be one of the pioneers of growing trend of “premium trainers” such as Dior, Louis Vuitton & Kris Van Assche. May I stress that even though Android Homme is a premium trainer it does come with a considerably more affordable price tag (£100 approx). This is particularly good news for me as I am still saving up for a pair of Kris Van Assche’s.

After much success from the release of Propulsion 2, there is now another limited edition colour available. The Propulsion 2 is now available in zinc metal and there are only 200 pairs available! As I expected, this release comes with all the “bells & whistles” such as pigskin lining, full grain leather and waxed laces.

This release is only available from their site here. Check out the images below including the original Propulsion 2′s (Black and White)


Hella Tight Snapbacks & Fitteds


Just before Christmas i noticed that my favourite grey snap back cap had lost it’s shape (actual cause unknown, but some say alcohol and certain acts of misdemeanor played a part in it’s demise), so i thought i’d get a new one. After a couple failed shopping attempts i came across Hella Tight, whose wide selection of caps lead me to the Calavera fitted & Land of the Kings Snapback.

Now i’m not the biggest fan in fitteds, as i my head always seems to be between sizes, but i’d thought i’d give this one a go just because of the detail in material they choose for there caps. The Calavera fitted is made fom 100% grey wool with an embroided candy skull on the front & the Hella Tight logo embroided in pink on the back. What stood out for me though was the under bill made from yellow satin & a yellow leather top button. The Land of the Kings Snapback is a collaboration between Hella Tight and U-N-I (till this day i still have ‘Beautiful Day’ on rotation, just love it) and boasts the iconic LA Lakers colours of purple & yellow. The snapback is yellow along with yellow satin for the under bill and top button & the front portion of the cap is somewhat narrower than the Calavera cap.

I originally bought both caps direct from Hella Tight but the Calavera is no longer on their site. A limited size is still available at CraniumFitteds.

If you do decide to go direct at Hella Tight not only will you be getting your hands on the highest quality headwear possiblet at now either $15 or $25, but $10 from every purchase made on Hella Tight until Sunday 15th February will be donated to the Haiti Reilef Fund. Check below for a close up on the caps.